I've spent my career mastering that intersection - from the luxury heritage world of Ralph Lauren NYC to scrappy West Coast startups with big dreams and bold vision. My expertise spans the full spectrum: luxury to contemporary, heritage to workwear to action sports, billion-dollar brands to day-one startups.
Equal parts creative visionary and commercial strategist, I understand that brilliant design means nothing without the business backbone to bring it to life.
I transform creative vision into market-winning reality - whether that's helping billion-dollar brands stay culturally relevant or guiding startup founders through their first breakthrough product.
What drives me? Finding white space opportunities where intuition meets analytics. I'm the person who implemented new PLM software because great creativity deserves great systems. I'm endlessly curious about operations because I know that's where magic gets scaled.
I've been fortunate to learn from visionary industry veterans who shaped fashion history. I believe in creative cultures built on collaboration, transparency, and empowerment.
